Inferiority is relative. It needs something or someone else to be compared to.

A sense of inferiority arises from comparing ourselves to someone else, someone supposedly superior. Why do we do that? Is it helpful? Very often, it isn’t but it can be automatic and unconscious. It’s a natural human tendency. Everybody does it. But whereas men tend to compare sizes (car, salary, appendage…), women tend to compare appearance – figures, clothes and inevitably, homes.

If, for whatever reason, you don’t take on external help (and even if you do – you’ll still have to tidy up before they come!), it makes sense to utilise existing labour sources. I’m referring to The Others. The people you live with. Now you may be thinking – if those we live with did their fair share, we wouldn’t need this book! But I believe it’s possible (and just) to recruit them in your domestic battle. It’s simply a case of finding the right approach…

Women are instinctive nurturers and carers. Historically, we are the caretakers of the species. Even in recent times, women who work full-time still tend to be the ones who make a house a home, administer TLC and know/care how each family member likes their breakfast. Regardless of who has the earning power, it’s usually the Lady of the House who manages the everyday comings and goings. She-Who-Knows-Where-The-Clean-Socks-Are. (Or aren’t, perhaps)